Changing the Jerky Market
Our company began when Dusty was on a family farm in the Pacific Northwest during the summer of 2013. One evening, after a long day in the fields, Dusty was craving a tasty high-protein snack so he bought some beef jerky at the local store. He was thoroughly disappointed that the jerky was so tough and flavorless thus he decided to take matters into his own hands and start experimenting with different recipes.
We created a recipe using only premium ingredients and an all-natural USDA Choice & Select beef brisket, sourced from American steer. Turns out, most companies use ungraded top round cuts of beef – sourced from old dairy cattle. Yuck! No wonder it is so dry and tough.
Together with Aaron and Luke, the three decided they had to share this product with the world. While some brands claim they have tender jerky, none of them are as tender as ours. We guarantee it.
At Chops Snacks we believe that jerky shouldn’t be another thing in your life that you have to wrestle with. High-quality beef is tender, not tough. So why shouldn’t you start expecting more from your beef jerky as well?
We are so confident in our products, that if you aren't 100% satisfied with your purchase, just contact us and we'll give you a full refund, no questions asked! That's right, and that's just how confident we are that you'll form a love affair with Chops just like we all did.
Luke is part of the energy surrounding the Chops Brand. His love for jerky goes way back to making homemade venison when he was a mere 6 years old. He likes to think he's part of the "Quality Control" team for Chops, but that's really just his excuse to eat Chops all the time.
Head of Marketing
Carole brings 15 years of experience in Marketing and a history of growing companies to the Chops Team. Her passion for the food industry and track record of building positive financial results makes her the perfect fit for our company. Her leadership role will quickly take Chops Snacks to the next level.
Dusty has worked in the food and beverage industry since the 1980s. His love for customer satisfaction and products that deliver happiness began with Coca-Cola, and has continued to this day with Chops Snacks. He is the mastermind behind all things pertaining to customer satisfaction and flavor perfection with Chops.